Content Marketing

Enabling Professionals

Content Marketing 
short and full courses 

Discover what content marketing means for branding. Moreover, content marketing has a lot to do with SEO (search engine optimization). 

Learn from experienced content marketers and writers what it takes to create engaging content.

Some of the topics you will learn from this course include how to effectively manage your editorial calendar, keyword research, content planning and reader’s experience.

Contact for Course Outline

Course Details

Overview of topics covered in the course. Topics can be customized to focus more on certain areas or to cover additional topics as needed.

Contact for Detailed Course Outline

1

What is Content Marketing?

Content Ideation
Role of the Content Creator

2

Content Matrix and the Customer Journey

What is Content Matrix (Examples & Case Studies)
Benefits of Implementing Content Matrix

3

Content as Key Message for All Digital Channels

Digital Channels for Content Distribution
SEO Content for Websites
Social Media Content
Content for Paid Media and Other Channels

4

How Do I Start?

Setting Objective and Goals
Competitor Analysis
Content Pillars (Quantity vs Quality)
Crafting the Idea

Trainers

Background and professional experience of our Content Marketing trainers.

Putipa Chotikawarawut (Puth)

Orion Co., Ltd. – Business Development (Digital)

– 10 years in arts and content creation
– Bsc. Art History (Archeology)
– Previous museum curator, content marketing manager for agency, lead content for commercial bank in Thailand and Editor in Chief.

Contact us

We look forwards to hearing from you!

Address:

1293/3 Sukhumvit 101/1, Wachiratham Sathit 57, Bangchak/Prakanong, Bangkok 10260

Phone:

02-297-0289

Follow us: